Achieve the Coveted ‘Rich Mom’ Beauty Look for Less with Our Affordable Picks
Discover how to attain a quietly luxurious, natural-looking glow with simple techniques and budget-friendly product swaps.
The “rich mom” trend, characterized by a classic, understated aesthetic, continues to gain popularity. This minimalist style, featuring sleek button-downs, tailored trousers, and crisp linen dresses, embodies quiet luxury. As a beauty editor, I’ve explored how this trend translates into makeup, skincare, and hair care.
For middle-aged moms and beyond, the appeal lies in streamlined, foolproof routines that offer a pulled-together look without the effort. Rich-mom beauty focuses on easy, dewy skin, neutral makeup, and one-step hair care—a look that works regardless of age.
Below, I’ve outlined the top rich-mom beauty trends and affordable products to achieve them, allowing you to look expensive and chic without breaking the bank.
Quick Overview
The rich-mom glow-up cream: Tatcha The Water Cream – $72 at Amazon
An inexpensive skin dew-ifier: Medicube Collagen Jelly Cream – $15 at Amazon
The ‘clean’ blush rich moms swear by: Ilia Multi Stick For Lips + Cheeks – $30 at Amazon
The $4 rich-mom blush swap: E.l.f. Monochromatic Multi Stick – $4 at Amazon
Rich-mom-coded tinted lip balm: U Beauty The Plasma Tinted Lip Compound – $68 at Amazon
Trend #1: Dewy Rich-Mom Skin
Achieve a radiant glow with quality hydrating products. Meghan Markle-favored Tatcha The Water Cream and the affordable Medicube Collagen Jelly Cream offer hydration and a dewy finish.
Trend #2: Rich-Mom ‘No-Makeup Makeup’
Embrace sophisticated, subtle makeup with glossy, neutral lips, sleek lashes, and barely-there blush. Ilia’s Multi Stick For Lips + Cheeks and E.l.f.’s Monochromatic Multi Stick provide a natural flush, while U Beauty’s Plasma Tinted Lip Compound and Knemo’s LipLock Jelly Serum offer tinted lip balm options.
Trend #3: Easy Rich-Mom Hair
Opt for a simple bob or razor-cut layers for effortless, beachy waves. Crown Affair’s Texturizing Air Dry Hair Mousse and Function of Beauty’s Zero Gravity Styling Mousse are key to achieving this look without extensive styling.